5 Things Every Nonprofit Needs To Do In October

Acquire New Potential Donors If you want more names and e-mail addresses that you can tap into for Year-End fundraising, October is the perfect month to acquire. Why October, and not November? Because come November you should have already transitioned from growing your base, to converting your base into donors with a Giving Tuesday strategy.[…]

5 Strategies for Thanksgiving, Black Friday, Cyber Monday, and Giving Tuesday

Respect Thanksgiving, Consider Opting Out of Black Friday Outdoor sporting goods retailer REI became a trending topic for announcing that they were closing their locations on Black Friday. REI encouraged people to #OptOutside rather than go shopping, and that was amazing PR for them. Opting out of Black Friday isn’t right for every brand, but[…]