Social Media Predictions for 2016

Snapchat: Will get its act together. Snapchat has had, let’s call it, an experimental 2015. It launched sponsored lenses, sponsored discover channels, a lens store, and other forms of advertisements. These experiments come fast and hard, with some coming and going before we ever really got to know them (the lens store only lasted 2[…]

5 Strategies for Thanksgiving, Black Friday, Cyber Monday, and Giving Tuesday

Respect Thanksgiving, Consider Opting Out of Black Friday Outdoor sporting goods retailer REI became a trending topic for announcing that they were closing their locations on Black Friday. REI encouraged people to #OptOutside rather than go shopping, and that was amazing PR for them. Opting out of Black Friday isn’t right for every brand, but[…]

10 Steps To Instagram Success

Kelevra Blog: “10 Steps To Instagram Success” Is your brand ignoring Instagram? It really shouldn’t be! Instagram is a huge, highly active, high engagement social media environment. With over 300 million active users, 70 million new photos posted a day, and 5 billion photo likes a day, Instagram should not be ignored. It’s been called[…]