The healthcare industry is complicated, and often highly regulated. For some, the creativity stops there. Our team of strategists and creatives view these unique issues as challenges, not barriers.
Marketing departments and the U.S. Healthcare Industry have a tricky relationship. On one hand, you’ve got the FDA with its set of advertising and promotional guidelines, and on the other hand
you’ve got advertising networks with their own set of rules further complicating matters.
When you need to navigate the waters of regulatory restrictions to deliver effective marketing – trust in an agency who has done it before. Kelevra Ideas has worked extensively with
pharmaceutical companies, doctors, and tech companies in the medical sector. We know what it’s like to spend late nights brainstorming new ways to market products in a highly regulated industry because we’ve been there before.
Whether reaching out to patients, healthcare providers, or medical institutions, Kelevra Ideas knows how to craft a compelling marketing strategy, pushing boundaries in creative ways, without taking regulatory risks. Our dedicated copywriters are fast learners, and will educate themselves on the disease state of your product, so they in turn can educate your audience.
Take a look at just some of our capabilities:
Commercial Capabilities
Kelevra has worked with an extensive list of healthcare systems, providers, manufacturers, and patient/ advocacy organizations. From experience with commercial launches to well-established brands, we have specialized experience in the following areas:
Logo Design & Brand Identity
Patient/consumer Marketing campaigns & Patient centric marketing strategy
Disease State Awareness Campaigns
Media Monitoring
Branded and unbranded product Launch Plans
HCP focused Education and Outreach tactics
Communications Strategy
Personal Promotion/Sales Support and Resources
Creative Non-personal promotion and Digital Advertising solutions
Comprehensive Web & Artificial Intelligence Solutions
Media Planning & Execution
Mobile Application
*Extensive experience and knowledge in FDA Advertising & Promotional Guidelines for Pharmaceuticals & Medical Devices
Digital/Non-Personal Promotion
Web development
Targeted email campaigns, banner ads, and
additional “surround sound” to support sales
Strategic advertising with Medical colleges and
congresses (print & digital)
Banner ads driving traffic to corporate and
product websites
Social Media
Tradeshow Planning & Virtual Solutions
Booth design, working with tradeshow
production companies
Patient/Provider HUB marketing and support
Experience with driving engagement/enrollment
Wholesaler & GPO Marketing & Communication
Strategies around Reimbursement, Coding, and
Billing
Personal Promotion & Sales Support
Sell Sheets & leave-behinds
Product Brochures
Detail pieces (print & digital)
White papers
In-service presentations
Product Theaters
Based on the experience of our employees and vendors we have worked with, we have a strong network of the following partners:
Our Extended Network
Commercial Consultants
Printing & fulfillment
(INCLUDING PACKAGING)
Tradeshow Booth
Production
Forecasting
Market Research
(PATIENT, PROVIDER, ATU)
PR/Crisis Management in
healthcare
Market Research
EMR/EHR advertising